Promotional Practices and Perspectives from Emerging Markets
eBook - ePub

Promotional Practices and Perspectives from Emerging Markets

  1. 262 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Promotional Practices and Perspectives from Emerging Markets

About this book

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly.

This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the field.

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Yes, you can access Promotional Practices and Perspectives from Emerging Markets by Sudhir Rana, Avinash K Shrivastava, Sachin Kumar Raut, Sudhir Rana,Avinash K Shrivastava,Sachin Kumar Raut in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Taylor & Francis
Year
2022
eBook ISBN
9781000641646
Edition
1
Topic
Business
Subtopic
Business Communication
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Series
  4. Title
  5. Copyright
  6. Contents
  7. List of Figures
  8. List of Tables
  9. List of Contributors
  10. Promotion Perspectives and Practices in Emerging Markets
  11. 1 Hybrid Forms of Governance: The Franchise System
  12. 2 Why Consumers Respond to Deals
  13. 3 Entrepreneurship in Emerging Markets: An Empirical Study on Digital Natives in Kuwait
  14. 4 Early Bird Catches the Worm: Exploring Promotional Capability of Retailers
  15. 5 The First is Free: Promoting Facebook in Emerging Markets
  16. 6 Globalization and Innovation Districts: R+D, Knowledge Exchanges, and Assemblages
  17. 7 Impact of Creativity in Advertising on Customer’s Recall Value: A Perspective from Emerging Markets
  18. 8 Energy Star Labels in Promoting Energy: Efficient Appliances in India
  19. 9 Cultural Marketing in the Indian Textiles Industry: A Comprehensive Perspective
  20. 10 Religion and Strategic Marketing Communication: Perspectivizing Key Facets of Consumption
  21. 11 Design, Execute, and Manage Promotions: Study on Social Media Platforms
  22. 12 Prosocial Behaviour and Impact of Influencers During Crisis: A Study Based on Sentiment Analysis
  23. Index