La guerra de las plataformas
eBook - ePub

La guerra de las plataformas

Carlos A. Scolari

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  1. 112 pages
  2. Spanish
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

La guerra de las plataformas

Carlos A. Scolari

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About This Book

¿Qué hay detrás de la llamada guerra de las plataformas? ¿Se trata de conseguir suscriptores o de algo más? ¿Es una guerra nueva?

El combate entre las plataformas de streaming por dominar el mercado no es sino el capítulo más reciente de la guerra por el control de los medios de difusión de cultura, saber, memoria y ficciones que se libra desde la antigüedad.

Cambian los soportes, pero la lucha es en esencia la misma: los papiros, los pergaminos, las primeras bibliotecas, los copistas medievales, el paso al libro impreso, el kinetoscopio y la guerra de las patentes desatada por Edison, el cine, el VHS y el Beta, Macintosh y Windows, Netscape y Microsoft, Google y Facebook, y ahora Netflix, HBO, Amazon y demás contendientes que libran la batalla por la hegemonía de la innovación, el control y el poder.

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Yes, you can access La guerra de las plataformas by Carlos A. Scolari in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Industria de medios y comunicaciones. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Editorial Anagrama
Year
2022
ISBN
9788433943415
Topic
Negocios y empresa
Subtopic
Industria de medios y comunicaciones

Table of contents