Entrepreneurship

Michael Laverty, Colorado State University Global, Chris Littel, North Carolina State University

• Publisher: Openstax
• Year: 2020
• eBook ISBN: 9781947172708

Table of contents

• Entrepreneurship
• Preface
• Chapter 1. The Entrepreneurial Perspective
• Chapter 2. The Entrepreneurial Journey and Pathways
• Chapter 3. The Ethical and Social Responsibilities of Entrepreneurs
• Chapter 4. Creativity, Innovation, and Invention
• Chapter 5. Identifying Entrepreneurial Opportunity
• Chapter 6. Problem Solving and Need Recognition Techniques
• Chapter 7. Telling Your Entrepreneurial Story and Pitching the Idea
• Chapter 8. Entrepreneurial Marketing and Sales
• Chapter 9. Entrepreneurial Finance and Accounting
• Chapter 10. Launch for Growth to Success
• Chapter 11. Business Model and Plan
• Chapter 12. Building Networks and Foundations
• Chapter 13. Business Structure Options: Legal, Tax, and Risk Issues
• Chapter 14. Fundamentals of Resource Planning
• Chapter 15. Next Steps
• Appendix A. Suggested Resources
• Index
• Blank Page