How to Persuade
eBook - ePub

How to Persuade

The Skills You Need to Get What You Want

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

How to Persuade

The Skills You Need to Get What You Want

About this book

Do you want to get to 'yes'?

Every day we are faced with moments where we either win or lose. The question is: How persuasive are you? Could you be winning more of the time? In How to Persuade, best-selling author Michelle Bowden shows you the research-proven techniques to master the art of persuasion in any situation—whether it's securing that next big deal, convincing your manager to hit 'approve, ' or even winning an argument with your friends.

Through real-world examples and engaging activities, this book shows you how to transform your weaknesses into strengths. You'll build your own personalised plan to move people from 'no' to 'yes'—every time. Learn how to:

  • Recognise and improve your persuasive strengths and weaknesses
  • Build undeniable likeability and trust to compel people to action
  • Arouse passion and enthusiasm for your ideas
  • Win that next big pitch
  • Persuade anyone, anywhere, anytime

In How to Persuade, you'll learn all the practical skills, tips and actions you need to get exactly what you want.

"Everything you want and need is on the other side of persuasion. This book takes you through the latest thinking on influence and persuasion and gives you all the completely achievable step-by-step actions to make yourself more instantly persuasive."
— Alec Gardner, Managing Partner, Australia & New Zealand, AlphaZetta

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access How to Persuade by Michelle Bowden in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2022
Print ISBN
9781119891871
eBook ISBN
9781119891888

Table of contents

  1. COVER
  2. TABLE OF CONTENTS
  3. TITLE PAGE
  4. COPYRIGHT
  5. DEDICATION
  6. ABOUT THE AUTHOR
  7. THANK YOU!
  8. INTRODUCTION: WELCOME TO THIS BOOK
  9. PART I: How persuasive are you?
  10. PART II: Understanding the types and working out which one to use when
  11. PART III: Perfecting your pitch process and bringing it all together
  12. OTHER TITLES AND RESOURCES BY MICHELLE BOWDEN
  13. APPENDIX: SUMMARY OF THE FOUR PERSUASIVE TYPES
  14. INDEX
  15. END USER LICENSE AGREEMENT