eBook - ePub

Social Media Marketing for Book Publishers

Name: Social Media Marketing for Book Publishers
ISBN: 9781000635379

Miriam J. Johnson,

Helen A. Simpson,

184 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Social Media Marketing for Book Publishers

Miriam J. Johnson,

Helen A. Simpson,

About this book

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists.

Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

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Yes, you can access Social Media Marketing for Book Publishers by Miriam J. Johnson,Helen A. Simpson in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Digital Marketing. We have over one million books available in our catalogue for you to explore.