Lubricant Marketing, Selling, and Key Account Management
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Lubricant Marketing, Selling, and Key Account Management

R. David Whitby

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  1. 386 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Lubricant Marketing, Selling, and Key Account Management

R. David Whitby

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About This Book

The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development, Lubricant Marketing, Selling, and Key Account Management fills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural and aerospace, among others.



  • Covers how and why people and companies buy lubricants.



  • Instructs readers how to research and analyze markets and use the results to plan marketing and sales campaigns and activities.



  • Details how to identify specific target market segments and sell to key lubricant accounts.



  • Discusses how to forecast future demand for lubricants in all types of global markets.

This practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector.

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Information

Publisher
CRC Press
Year
2022
ISBN
9781000683974
Edition
1
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents