eBook - ePub

Summary: Will and Vision

Name: Summary: Will and Vision
ISBN: 9782511022108

Review and Analysis of Tellis and Golder's Book

BusinessNews Publishing,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Summary: Will and Vision

Review and Analysis of Tellis and Golder's Book

BusinessNews Publishing,

About this book

The must-read summary of Gerard Tellis and Peter Golder's book: "Will and Vision: How Latecomers Grow to Dominate Markets". This complete summary of the ideas from Gerard Tellis and Peter Golder's book "Will and Vision" raises an interesting question: "Is it better to be first to market with a new product or to delay getting to market until you have a better product?". In their book, the authors explain how the answer to this question can be found by looking at current market and product category leaders - these tend to be the companies that best harness the five key drivers of long-term success, rather than those who seek a first-mover advantage. This summary demonstrates each of these drivers and why you should exploit them in order to gain lasting success. Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge To learn more, read "Will and Vision" and discover the key to harnessing long-term market leadership.

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Yes, you can access Summary: Will and Vision by BusinessNews Publishing in PDF and/or ePUB format, as well as other popular books in Business & Leadership. We have over one million books available in our catalogue for you to explore.