eBook - ePub

Groupon, The Online Discount Phenomenon

Name: Groupon, The Online Discount Phenomenon
Author: 50MINUTES

The turbulent history of a record-breaking startup

50MINUTES,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Groupon, The Online Discount Phenomenon

The turbulent history of a record-breaking startup

50MINUTES,

About this book

Find out how Groupon exploded around the world in just 50 minutes! The online deal marketplace Groupon was founded in 2008 in response to ordinary citizens' declining buying power during the global economic crisis. Its initial success was astounding: its early growth outstripped that of Google, Amazon and eBay, and its value reached $1 billion just 17 months after its creation. However, cracks soon began to show as partners complained of being forced into loss-marking contracts and investors deserted the company in droves, causing its share value to plummet. In response, Groupon has taken steps to reinvent itself through its new marketplace and direct purchasing options, leaving many onlookers uncertain but cautiously optimistic about the site's future. In 50 minutes you will:
•Find out about Groupon's business model and astonishing early successes
•Understand the reasons for Groupon's decline and the steps taken to remedy it
•Identify Groupon's competitors and the challenges facing the company in future ABOUT 50MINUTES.COM | BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

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Yes, you can access Groupon, The Online Discount Phenomenon by 50MINUTES in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.