Summary: Lean Customer Development
eBook - ePub

Summary: Lean Customer Development

Review and Analysis of Alvarez's Book

BusinessNews Publishing

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eBook - ePub

Summary: Lean Customer Development

Review and Analysis of Alvarez's Book

BusinessNews Publishing

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About This Book

The must-read summary of Cindy Alvarez's book: "Lean Customer Development: Building Products Your Customers Will Buy". This complete summary of the ideas from Cindy Alvarez's book "Lean Customer Development" demonstrates how traditional companies develop a new product and then look for ways to market it. According to Alvarez, a better approach is 'Lean Customer Development', which identifies a customer need and then creates a product to satisfy it. From talking to real customers about their product needs to analysing their answers and deciding what to build, this summary will take you through each step of the process. Added-value of this summary:
• Save time
• Understand the needs of your customers
• Create products that your customers will pay for To learn more, read "Lean Customer Development" and get to know your customers' needs and develop products to satisfy them!

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Information

Publisher
Business Book Summaries
Year
2015
ISBN
9782511035948
Topic
Betriebswirtschaft
Subtopic
Marketingforschung

Table of contents