eBook - ePub

Sustainability and Social Marketing Issues in Asia

Name: Sustainability and Social Marketing Issues in Asia
ISBN: 9781800718470

292 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Sustainability and Social Marketing Issues in Asia

About this book

The complex issues of sustainability and social marketing are gaining increasing global attention. This increased concern for environmental welfare has started to affect the way marketers, managers and policy makers think and organize their businesses. In Western culture, there has been widespread discussion on green related issues; however, different cultures are at different stages in embracing this global change, and local conditions can greatly affect how strategies are enacted.

Sustainability and Social Marketing Issues in Asia applies this discussion to Asian culture, using case studies that reflect the problems and success of nine countries – Malaysia, Brunei, the Philippines, Indonesia, Iran, Syria, Sri Lanka, India, and Pakistan – in adopting green and social marketing concepts. These concepts include: triple bottom line; social entrepreneurialism; sustainability marketing; green marketing; sustainable energy, sustainable agriculture, sustainable ecosystems, social development, waste management problem, refugee crisis, care for animals and corporate social responsibility.

The cases outlined in this book illustrate how companies and organizations operating in Asian countries incorporate sustainability and environmental concepts into their social marketing strategy. It will appeal to researchers and practitioners, working in the fields of social marketing, consumer behavior, corporate social responsibility, organizational behavior and sustainability.

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Yes, you can access Sustainability and Social Marketing Issues in Asia by Farzana Quoquab, Jihad Mohammad, Farzana Quoquab,Jihad Mohammad in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.