eBook - ePub

El branding de ciudad

Name: El branding de ciudad
ISBN: 9786076075562

la construcción de una marca destino en la era del turismo cultural

Aurora García García de León,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

El branding de ciudad

la construcción de una marca destino en la era del turismo cultural

Aurora García García de León,

About this book

Este trabajo de investigación parte de la inquietud por estudiar un tema novedoso en el ámbito urbano como es elbrandingde ciudad. Sus antecedentes se remontan a las exposiciones internacionales como el escenario en el que se dan cita por primera vez el turismo, las grandes transformaciones urbanas, la arquitectura emblemática y la marca como un concepto que pretende identificar el objeto industrializado. Analiza en qué contexto se desarrolla elbrandingy las dinámicas que supone la competencia interurbana, donde el mito de la identidad cultural cobra protagonismo para el desarrollo de ideologías en torno a la democracia y el espacio público. A su vez, se estudian los diversos elementos contextuales que formulan y legitiman la ciudad como marca, para lo cual el paradigma iconográfico será el "I?NY", mientras que el modelo urbano de promoción interna de ciudad y proyección de una marca destino será el caso de Barcelona.

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Yes, you can access El branding de ciudad by Aurora García García de León in PDF and/or ePUB format, as well as other popular books in Social Sciences & Urban Sociology. We have over one million books available in our catalogue for you to explore.