Leaving the Base Camp: why growing a business is a personal journey never taken alone
eBook - ePub
Available until 27 Dec |Learn more

Leaving the Base Camp: why growing a business is a personal journey never taken alone

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub
Available until 27 Dec |Learn more

Leaving the Base Camp: why growing a business is a personal journey never taken alone

About this book

Ready to bootstrap your online business? Looking for growth opportunities? Learn how to enter the global marketplace on a shoestring budget from the CEO of one of the largest global remote-first companies.The world went remote in 2020, but Ilma Tiki, co-founder and CEO of The Remote Company has been leading her remote-first company for a decade. The Remote Company includes MailerLite, MyZenTeam, Ycode, MailerSend, MailerCheck and Partnero, six companies with the shared mission of enabling ordinary people around the world to start and grow extraordinary businesses.In Leaving the Base Camp Ilma Tiki shares her personal journey as an entrepreneur, businesswoman, and manager of a company with employees in more than forty countries who meet face-to-face only once a year. She discusses marketing without a budget, mistakes made and how to avoid them, and how creativity and a multicultural environment can position a team for growth. The company's story began in 2010 as the co-founders headed to London to pitch their idea for a new type of email marketing company to investors. It was the year of Pinterest and Facebook, and few saw a future in email marketing. They needed a new plan. They decided to focus on investing in their clients, rather than searching for investors.Leaving the Base Camp is an authoritative and straightforward guidebook for how The Remote Company was built into a successful global enterprise with millions of users around the world. Learn how to stay motivated and motivate your team, how to navigate the global hiring market, and how to unite a culturally diverse international staff behind a shared mission. Whether you're just getting started or ready to scale toward IPO, this book will show you the way forward in a remote-first world.

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Yes, you can access Leaving the Base Camp: why growing a business is a personal journey never taken alone by Ilma Tiki,Migle Ceiinoryte, Gemma Lloyd in PDF and/or ePUB format, as well as other popular books in Business & Decision Making. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Two Silences
Year
2022
Print ISBN
9786098232486
eBook ISBN
9786098232486

Table of contents

  1. Leaving the Base Camp
  2. Why growing a business is a personal journey never taken alone
  3. Preface
  4. A Startup without Investment
  5. The WOW Factor is Different for Everyone
  6. Marketing is Everything vs. Everything is Marketing
  7. Brilliant Ideas and Miserable Outcomes
  8. Could You Share a House with Your Colleagues?
  9. Fear of Growth
  10. Don’t Send Us a CV
  11. What is it Really Like to Work Remotely?
  12. Why We Need Each Other’s Differences
  13. The 21st Century Workplace
  14. Communication with Intention
  15. Online and Offline Team Building
  16. Creativity in a Business
  17. Team Design or How to Grow Heroes