eBook - ePub

Mercadotecnia Digital con Salsa

Name: Mercadotecnia Digital con Salsa
ISBN: 9786074106077

Con más salsa

Abraham Geifman,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Mercadotecnia Digital con Salsa

Con más salsa

Abraham Geifman,

About this book

Los medios digitales no son una moda, continúan transformando nuestras vidas, la forma en cómo nos informamos y cómo nos comunicamos con los demás.Los profesionales en mercadotecnia están obligados a entender estos nuevos medios y a sus nuevos usuarios: Consumidores más informados, críticos e invadidos por la sobre-información. La mercadotecnia digital sigue su transformación, y la forma en cómo nuestro contexto recibe, adapta y aplica dichas prácticas es fundamental para el aprovechamiento de las mismas a favor de productos y servicios. Este libro es una segunda compilación de artículos basados en la aplicación de estos aprendizajes en el contexto local. "Abraham es uno de esos consultores que ha descubierto el secreto de combinar la pasión del marketing digital con los negocios tropicalizando los conceptos para el mercado latino, gran inspiración". Enric Fernández Benaiges Director de Ecosistema Digital IPADE Business School "Una excelente guía para cualquier persona que se interese por conocer y aprovechar los beneficios del marketing digital". Ignacio Aguirre Head of Marketing Adobe Latam "Abraham logra en esta obra ubicar al marketing digital en un lugar comprensible, operable y pragmático. Lectura imprescindible tanto para estudiantes como para profesionistas". Jesús Padilla Director de Marketing PayPal México

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Yes, you can access Mercadotecnia Digital con Salsa by Abraham Geifman in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.