eBook - ePub

Field Guide to Compelling Analytics

Name: Field Guide to Compelling Analytics
ISBN: 9781000755459

Walter DeGrange,

Lucia Darrow,

128 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Field Guide to Compelling Analytics

Walter DeGrange,

Lucia Darrow,

About this book

Field Guide to Compelling Analytics is written for Analytics Professionals (APs) who want to increase their probability of success in implementing analytical solutions. In the past, soft skills such as presentation and persuasive writing techniques have been the extent of teaching junior APs how to effectively communicate the value of analytical products. However, there are other aspects to success such as trust and experience that may play a more important role in convincing fellow APs, clients, advisors, and leadership groups that their analytic solutions will work.

This book introduces the formula 'Analytics + Trust + Communication + Experience > Convince Them' to illustrate an AP's ability to convince a stakeholder. The 'Convince Me' stakeholders might be an analytics team member, team lead, decision-maker, or senior leader that are either internal or external to the AP's organization. Whoever they are, this formula represents a concise, digestible, and above all practical means to increase the likelihood that you will be able to persuade them of the value of your analytical product.

Features

Includes insight questions to support class discussion
Written in broadly non-mathematical terms, designed to be accessible to any level of student or practicing AP to read, understand, and implement the concepts
Each section introduces the ideas through real-life case studies

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Yes, you can access Field Guide to Compelling Analytics by Walter DeGrange,Lucia Darrow in PDF and/or ePUB format, as well as other popular books in Business & Statistics for Business & Economics. We have over one million books available in our catalogue for you to explore.