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Marketing 5.0 Versión Colombia: Tecnología para la humanidad
Philip Kotler, Iwan Setiawan, Hermawan Setiawan
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- Spanish
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eBook - ePub
Marketing 5.0 Versión Colombia: Tecnología para la humanidad
Philip Kotler, Iwan Setiawan, Hermawan Setiawan
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About This Book
EnMarketing 5.0. Tecnología para la humanidadse identifica la creciente tendencia a alinear la tecnología con las capacidades humanas para lograr resultados exponenciales en el momento de aplicar las estrategias de marketing.Entre los temas fundamentales del marketing 5.0 está lo que se conoce como next tech, un grupo de tecnologías que se pueden ver materializadas en la inteligencia artificial (IA), el procesamiento del lenguaje natural (PLN), la tecnología de sensores, el internet de las cosas (IoT), la realidad aumentada (RA), la realidad virtual (RV) y el blockchain.Esta edición contiene los casos de éxito de nueve empresas que operan en Colombia: Banco de Bogotá, Globant, Lucro, PTC Therapeutics y VMLY&R COMMERCE.
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Topic
Negocios y empresaSubtopic
Marketing internacional