
- 175 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
"Dr. Allan Colman has hit the nail on the headâŚ"âSteven M. Venokur, Founder and Managing Partner of People Sciences, Inc.
Is your start-up feeling stuck in the starting blocks? Or are you finding it a struggle to pick up speed? Written by acclaimed entrepreneur, instructor, and author Dr. Allan Colman, The Revenue Accelerator is the true companion guide for new and intermediate entrepreneurs to prosper through their early stages of development.
Dr. Colman equips readers to easily navigate around the most pervasive problems start-up entrepreneurs experience when making the leap from building their product or service to selling it. Far too often, start-ups invest so much of their hard-earned energy and capital into developing their offering that they are left with scarce resources to architect a successful plan for financing, marketing, and selling it. Whether you're a brand-new entrepreneur or a start-up that's going through growing pains, the 21 Accelerators will guide readers through three vital sections supplying real-world lessons that enable lasting change, including:
Contemporary case studies of ongoing start-ups
Interviews and quotes from over two dozen start-up entrepreneurs, numerous executives, business leaders, and marketing directors
Cartoons for easy understanding and retention via comedic value
Accelerator Checklists designed to enhance retention and immediate application of lessons
Regardless of industry, profession, or how many years you've already invested, Dr. Colman will light up the path toward acceleration and you'll be hitting mach speed in no time.
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Information
Table of contents
- Cover
- Title Page
- Praise for The Revenue Accelerator
- Copyright Page
- Contents
- Dedication
- Introduction
- The Accelerator Funnel
- Accelerator 1: Make Your Brand Your Takeaway
- Accelerator 2: Enhance the Customer's Value
- Accelerator 3: ABR:Â Always Build Relationships
- Accelerator 4: Beat the Bumps Along the Way
- Accelerator 5: The Must-Have Attributes for the Entrepreneur
- Accelerator 6: Finance Yourself
- Accelerator 7: Capital for Minorities and Women
- Accelerator 8: Don't Sell What They Already Have
- Accelerator 9: View Partnerships and Alliances with Care
- Accelerator 10: Listening Must Permeate Sales
- Accelerator 11: Don't Confuse âSalesâ with âMarketingâ
- Accelerator 12: Build a Proposal Roadmap
- Accelerator 13: Build Launch Readiness
- Accelerator 14: Supercharge Your Actions
- Accelerator 15: Build Your Accelerator Funnel
- Accelerator 16: Follow Up, Follow Through
- Accelerator 17: Don't Accept Bad Excuses for Not Selling
- Accelerator 18: Don't Drive Clients Crazy
- Accelerator 19: Define Your Virtual Meeting Approaches
- Accelerator 20: Manage Your Rainmaking
- Accelerator 21: Build It, Finance It, Market It, Sell It
- About the Author
- Endnotes
- Acknowledgements
- Accelerator Action List by Chapter