eBook - ePub

Digital Product Management

Name: Digital Product Management
ISBN: 9781780175348

Kevin J. Brennan,

Sallie Godwin,

Filip Hendrickx,

140 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Digital Product Management

Kevin J. Brennan,

Sallie Godwin,

Filip Hendrickx,

About this book

The growth of digital media, products and services have changed the way companies do business. With technology moving to the forefront and consumers demanding simplicity, it is now more important than ever to understand how to deliver an end-to-end, integrated product experience. Digital Product Management demonstrates how to develop new products, launch them into the market and deliver business outcomes through the maturity of your product. With this book, you'll learn how to deliver results, through developing your influence, creating a supportive team culture and managing your own time. You'll also learn how to understand the needs of external customers without requirements elicitation or sign-offs, plus the difference between customer and business value, and why your product needs to create both.This practical and comprehensive guide is suitable for Product Managers looking to increase the impact of their digital products or for Business Analysts, Project Managers, Software Developers and other IT Professionals interested in transitioning into a digital-product focussed role. Recommended reading for the BCS Practitioner Certificate in Digital Product Management

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Yes, you can access Digital Product Management by Kevin J. Brennan,Sallie Godwin,Filip Hendrickx in PDF and/or ePUB format, as well as other popular books in Business & Decision Making. We have over one million books available in our catalogue for you to explore.