
Lessons from the Top
The three universal stories that all successful leaders tell
- 253 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
Great leaders have always understood the power of stories. Through the stories they tell, the most successful leaders educate, persuade and bring about change, but we rarely have the background knowledge to explore how they do so. In this hugely insightful guide to getting to the top, leading journalist Gavin Esler presents first-hand knowledge of the secrets of those who achieve power based on over thirty years' experience interviewing world famous figures from Bill Clinton to Angelina Jolie. Introducing the questions every leader must answer - and the elements that the best stories must contain - Esler explains how creating a leadership story can promote success at all levels, whether running for the United States presidency or applying for a place at university. Spanning fields from business and culture to the military and even taking in lessons from terrorism, Lessons from the Top offers a fascinating portrait of leadership in the modern world - and shows how the methods of the most powerful leaders could work for you.
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Information
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- A Message for the Reader
- 1 Lessons from the Top
- 2 How to Tell a Leadership Story: The Earwig and Lady Gaga
- 3 Words, Pictures, Action: Lessons from the Masters of Spin
- 4 The Globalisation of Gossip
- 5 The Origin of Specious
- 6 Authenticity and How to Fake It
- 7 A STAR Moment: From Osama Bin Laden to the London Olympics
- 8 The Shock of the New
- 9 Story Wars and Reputation Management: How to Counter the Counter-Story
- 10 The Hedgehog and the Fox: How to Handle Scandal
- 11 Losers: What NOT to Do
- 12 Leading Change: The Angelina Jolie Method
- Postscript: Timing is Everything
- Lessons from the Top – Sixteen Tips from the Top
- Acknowledgements
- Further Reading
- Index