Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world.
The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, task, unification, multiplication, division and attribute dependency. This strategy helped Philips use subtraction to create the slim-line DVD players we use today, while attribute dependency allowed Domino's Pizza to corner the market with their thirty-minute delivery promise.
These strategies can be used by anyone, from CEOs of multinational companies to the Chilean miners' rescue team and even leading jazz guitarist Bill Frisell, who actually restricts the range of his instrument to induce increased creativity. Intuitive, revelatory and easy-to-implement, these ideas will help you find the creative streak you never knew you had.
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Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication
- Contents
- Introduction
- 1. Creativity Hides Inside the Box
- 2. When Less Becomes More: The Subtraction Technique
- 3. Divide and Conquer: The Division Technique
- 4. Be Fruitful and Multiply: The Multiplication Technique
- 5. New Tricks for Old Dogs: The Task Unification Technique
- 6. Clever Correlations: The Attribute Dependency Technique
- 7. Contradiction: A Path to Creativity
- 8. Final Thoughts
- Epilogue
- Acknowledgments
- Notes
- Index
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Yes, you can access Inside the Box by Drew Boyd,Jacob Goldenberg in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.