eBook - ePub
Fans! Not Customers: Third Edition
How to Create Growth Companies in a No Growth World
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales. Then you can really go for growth. But to amaze and delight your customers and clients isn't easy, and requires constant work and innovation - this book, generously scattered with examples and case studies drawn from Vernon Hill's own experience shows how it is to be done.
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Table of contents
- Foreword
- Welcome!
- Introduction: Start-ups, Upstarts and Disruptors
- Part 1 Two Banks, Two Continents: A World of Lessons
- Part 2 Marketing is Everything
- Part 3 Fanatical Execution
- Appendix: Republic Bank: The Power of Red is Back, America
- More Books to Guide Your Own Model and Culture
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Yes, you can access Fans! Not Customers: Third Edition by Vernon Hill in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.