
The Creative Thinking Handbook
Your Step-by-Step Guide to Problem Solving in Business
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Creative Thinking Handbook
Your Step-by-Step Guide to Problem Solving in Business
About this book
Creativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice. This book shows you not only how to get things done, but how to do them better and more creatively. The Creative Thinking Handbook provides the correct application for creative thinking and action, by offering clear, practical tools and strategies so that you can develop creative thinking skills and help find brilliant solutions for any professional challenge. Based on research and proven-to-work creative thinking models, Chris Griffiths and Melina Costi present a clear introduction to what creative thinking is, explain why we all need to do it and will help you generate ideas and make better decisions. The Creative Thinking Handbook gets you to think differently by thinking creatively.
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Information
Table of contents
- About the authors
- Foreword
- Acknowledgements
- Introduction: Why do we need new ideas, really?
- Part One Thinking About Your Thinking
- 1 The Decision Radar
- 2 Common thinking errors: Selective thinking
- 3 Common thinking errors: Reactive thinking
- 4 Common thinking errors: Assumptive thinking
- Part Two The Solution Finder
- 5 The context for creative problem solving
- 6 The Solution Finder Step 1: Understanding
- 7 The Solution Finder Step 2: Ideation
- 8 The Solution Finder Step 2: Ideation toolkit
- 9 The Solution Finder Step 3: Analysis
- 10 The Solution Finder Step 4: Direction
- Part Three The End of the Beginning
- 11 Commit to ‘thinking differently’
- 12 Creative leadership
- Conclusion: Where do you go from here?
- Appendix: activity answers
- Index