Gamification for Innovators and Entrepreneurs

Using Games to Drive Innovation and Facilitate Learning

Henning Breuer, John Bessant, Sune Gudiksen

• Publisher: De Gruyter
• Year: 2022
• eBook ISBN: 9783110725667
• Edition: 1
• Topic: Negocios y empresa
• Subtopic: Emprendimiento

Runner-up Best Book Award EURAM 2023

Gamification for Innovators and Entrepreneurs is about an exciting, still emerging superpower. One that empowers you to use, repurpose and create games that will help solve the great societal and organisational challenges that companies, startups and nonprofits are facing today – games that are explicitly designed and can be iteratively improved to engage stakeholders, facilitate experimentation and actually drive innovation.

What makes gamification a superpower is its use of powerful methods and techniques from diverse disciplines and traditions – like futures studies, user experience, agile management, design thinking or business design – in a new, action-oriented and engaging framework. Each game world is a safe, playful space, where groups are free to experiment in innovative and inclusive forms of collaboration.

Gamification for Innovators and Entrepreneurs builds on insights and knowledge from over 150 leading experts in the field. It provides a rich collection of materials for innovators, entrepreneurs and game designers that allows you to dive deep into innovation and entrepreneurship, into games and gamification. You can build on 36 gamification design patterns – like dilemma solving, experiential learning, innovation markets and storytelling – and use a game design canvas to create your own innovation games. Or you can customize some of the 70+ games featured in the book that are already in use by innovators, entrepreneurs and professional trainers. Additional resources are provided for teachers and game facilitators.

The superpower of gamification does not yield simplistic solutions – but the resources from Gamification for Innovators and Entrepreneurs will provide you with the means and the confidence to tackle some of the great challenges we are all facing today.

• An easily accessible and comprehensive overview on gamification and games in the context of innovation and entrepreneurship
• Draws on several collaborative research projects involving partners such as Lego, Deutsche Telekom, Lufthansa Systems, 3M, Danske Bank, and Nokia Systems.
• Extensive experience of the authors in the facilitation of games, their role as an enabler of learning and their potential to facilitate transformation.
• 36 reusable gamification design patterns, a five-step process and a game design canvas to create one's own innovation games
• Summaries and references of more than 70+ customizable games that are already in use by innovators, entrepreneurs and professional trainers
• Educational materials for teachers, trainers and game facilitators

Table of contents

• Title Page
• Copyright
• Contents
• About the authors
• Part I Gamification, games and play as drivers of innovation and entrepreneurship
• Chapter 1 Challenges: Gamification and games to tackle grand challenges
• Chapter 2 Play: Playing games to develop ourselves
• Chapter 3 Innovation and entrepreneurship: Gamification and games in the innovation and entrepreneurship space
• Part II Using, adapting and creating games
• Chapter 4 Patterns: A pattern approach to gamification for innovation and entrepreneurship
• Chapter 5 Games: Using and adapting games for innovation and entrepreneurship
• Chapter 6 Gamification: Creating new gamified formats and games for unique challenges
• Part III Games tackling grand challenges in innovation and entrepreneurship
• Chapter 7 Games: Corporate sustainability innovation
• Chapter 8 Games: Customer first change
• Chapter 9 Games: Business model branching
• Chapter 10 Games: Shift innovation barriers
• Chapter 11 Games: Proximity seeker
• Chapter 12 Games: Ecosystem Canvas
• Chapter 13 Games: Lego serious play
• Part IV Our future with games for innovation and entrepreneurship
• Chapter 14 Education: Games for learning and training and teaching gamification
• Chapter 15 What’s next? Future challenges and chances for gamification
• Chapter 16 Outlook: What’s your future with games?
• Index