eBook - ePub

Public Relations as a Creative Industry

Name: Public Relations as a Creative Industry
ISBN: 9781000781915

Elisenda Estanyol,

124 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Public Relations as a Creative Industry

Elisenda Estanyol,

About this book

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.

Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction.

This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.

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Yes, you can access Public Relations as a Creative Industry by Elisenda Estanyol in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.