Digital Marketing
eBook - ePub

Digital Marketing

The Science and Magic of Digital Marketing Can Help You Become a Successful Marketing Professional (English Edition)

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Digital Marketing

The Science and Magic of Digital Marketing Can Help You Become a Successful Marketing Professional (English Edition)

About this book

Establish your digital presence - Advertise, analyze, and optimize

Key Features
? Comprehensive coverage of different aspects of Digital Marketing and its future potential.
? Get to know about use of social media and mobile devices for marketing efforts.
? Google Analytics and various marketing platforms such as Facebook, LinkedIn and Twitter are covered.

Description
The ultimate objective of digital marketing is to develop a solid and creative plan for promoting a business's products and services. A professional in digital marketing is expected to utilise all marketing tools and tactics successfully, including PPC, SEO, SEM, email, social media, and display advertising. This book guides the reader through various digital channels, including search engines, websites, social media, email, YouTube, and Whatsapp, to efficiently market and sell business items.The anecdotes and case studies provided will aid the reader in getting an inside-out view of marketing a product or service on the digital platform to reduce their learning curve. This book will help readers achieve their digital marketing career goals more quickly, without spending years making unnecessary errors, recovering from them, and learning the hard way. It discusses essential tools, approaches, and strategies to build them, such as enhancing the capacity to develop market-friendly use cases and evolving a solution strategy in varied business or technology environments.This book makes it easy for readers to increase their employment and job market relevance, allowing them to sprint towards a successful career in digital marketing.

What you will learn
? Know the difference between the outcome of traditional marketing and digital marketing.
? Make use of social media marketing for products promotion.
? Explore the potential of search engine optimization for brand/product visibility.
? Use Facebook, Twitter and Instagram for wide audience outreach.
? Work around Google Analytics for measuring success of advertisement campaign.

Who this book is for
This book is for everyone who wishes to bring creativity, drive marketing and sales targets, and accomplish these goals through the use of digital initiatives. The book can be picked up by anyone, no matter what they know.

Table of Contents
1. Digital Marketing
2. Internet Marketing
3. Search Engine Advertising
4. Social Media Marketing
5. Facebook Marketing
6. LinkedIn Marketing
7. Twitter Marketing
8. Emerging Platforms
9. Marketing on the Go – Mobile Marketing
10. Search Engine Optimization (SEO)
11. Web Analytics
12. Modern Day Digital Marketing

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Yes, you can access Digital Marketing by Rajan Gupta, Supriya Madan in PDF and/or ePUB format, as well as other popular books in Computer Science & Computer Science General. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Dedication Page
  5. About the Authors
  6. Acknowledgement
  7. Preface
  8. Errata
  9. Table of Contents
  10. 1. Digital Marketing
  11. 2. Internet Marketing
  12. 3. Search Engine Advertising
  13. 4. Social Media Marketing
  14. 5. Facebook Marketing
  15. 6. LinkedIn Marketing
  16. 7. Twitter Marketing
  17. 8 Emerging Platforms
  18. 9. Marketing on the Go — Mobile Marketing
  19. 10. Search Engine Optimization (SEO)
  20. 11. Web Analytics
  21. 12. Modern Day Digital Marketing
  22. Index