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Purposive Communication
About this book
Communication takes place in a complex community composed of not just people speaking a particular language but also of various dynamics-speech varieties, acculturation, language shift, attitude to language choice, language loyalty, verbal repertoire, cultural, socio-cultural, and political factors-affecting language acquisition and language use. In our context today, the notion of community, which has been limited to face-face communication, needs to be extended to a more diverse and multi-modal environment where communication takes place-print, radio, television, and of course, social media. Hence, a paradigm shift is desired wherein the focus will be the impact of cultural expectations and social interaction on the acquisition and learning of a language and the role it plays in carrying out communicative functions effectively.
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Table of contents
- Purposive Communication
- Purposive Communication
- Copyright
- Table of Contents
- References
- Index
- The Authors
- The Book