eBook - ePub

Artificial Intelligence for Marketing Management

Name: Artificial Intelligence for Marketing Management
ISBN: 9781000780307

206 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Artificial Intelligence for Marketing Management

About this book

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

This book also explores the dark side of AI in marketing management and discusses ethics and transparency of automated decision-making in AI applications, data privacy, cyber security issues, and biases in various facets of marketing. Emerging applications of AI such as DeepFakes which use deep learning technology could increase risks of manipulation and deception. Hence, apart from leveraging AI capabilities and advantages, the book cautions the need for prevention strategies to deal with potential issues that could arise from the adoption of AI in marketing management.

This book will provide practical insights into the role of AI in marketing management. It will be a useful reference for those researching marketing and marketing professionals.

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Yes, you can access Artificial Intelligence for Marketing Management by Park Thaichon, Sara Quach, Park Thaichon,Sara Quach in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.