- 348 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Game Strategies for Business Integration in the Digital Economy
About this book
Through the comprehensive consideration of alternative strategies and their highly accurate comparison from the perspective of quantitative characteristics, the game approach refines logic and increases the efficiency and expediency of making decisions on business integration. Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy.
Presenting a general scientific idea of business integration from the perspective of the Game Theory, Game Strategies for Business Integration in the Digital Economy considers these game strategies for business integration in the digital economy: cluster strategy; public-private partnership; cooperation of universities and business entities; parks and innovation networks; the M&A strategy; foreign direct investment; the strategy for export development of international business integration.
Advances in Business Marketing and Purchasing (ABM&P), offers leading edge theory, empirical research and practice on sensemaking, planning, implementing and evaluating of strategies in business-to-business marketing and purchasing.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Advances In Business Marketing And Purchasing
- Title
- Copyright
- Contents
- About The Contributors
- Introduction
- PART 1: BENEFITS OF BUSINESS INTEGRATION FOR BUSINESS MARKETING AND PURCHASING
- PART 2: MARKET STRATEGIES FOR BUSINESS INTEGRATION FROM THE PERSPECTIVE OF GAME THEORY
- PART 3: MONITORING AND CONTROLLING THE EFFECTIVENESS OF GAME STRATEGIES FOR BUSINESS INTEGRATION
- PART 4: DIGITAL PERSPECTIVE ON IMPROVING GAME STRATEGIES FOR BUSINESS INTEGRATION