- 246 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.
Chapters examining analytics for decision-making cover such topics as:
- Big data analytics for gathering business intelligence
- Data analytics and consumer behavior
- The role of big data analytics in organizational decision-making
This book also looks at digital marketing and focuses on such areas as:
- The prediction of marketing by consumer analytics
- Web analytics for digital marketing
- Smart retailing
- Leveraging web analytics for optimizing digital marketing strategies
Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Big Data Analytics by Kiran Chaudhary,Mansaf Alam in PDF and/or ePUB format, as well as other popular books in Business & Decision Making. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover Page
- Half-Title Page
- Title Page
- Copyright Page
- Contents
- List of Figures
- List of Tables
- Preface
- About the Editors
- Contributors
- Chapter 1 Marketing Mode and Survival of the Entrepreneurial Activities of Nascent Entrepreneurs
- Chapter 2 The Responsibility of Big Data Analytics in Organization Decision-Making
- Chapter 3 Decision-Making Model for Medical Diagnosis Based on Some New Interval Neutrosophic Hamacher Power Choquet Integral Operators
- Chapter 4 Prediction of Marketing by the Consumer Analytics
- Chapter 5 Web Analytics for Digital Marketing
- Chapter 6 Smart Retailing: A Novel Approach for Retailing Business
- Chapter 7 Leveraging Web Analytics for Optimizing Digital Marketing Strategies
- Chapter 8 Smart Retailing in Digital Business
- Chapter 9 Business Analytics and Performance Management in India
- Chapter 10 Parameterized Fuzzy Measures Decision-Making Model Based on Preference Leveled Evaluation Functions for Best Signal Detection in Smart Antenna
- Index