eBook - ePub

The Routledge Handbook of Nonprofit Communication

Name: The Routledge Handbook of Nonprofit Communication
ISBN: 9781000689112

354 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Routledge Handbook of Nonprofit Communication

About this book

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations' strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.

The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

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Yes, you can access The Routledge Handbook of Nonprofit Communication by Gisela Gonçalves, Evandro Oliveira, Gisela Gonçalves,Evandro Oliveira in PDF and/or ePUB format, as well as other popular books in Business & Nonprofit Organizations & Charities. We have over one million books available in our catalogue for you to explore.