eBook - ePub

Music Management, Marketing and PR

Name: Music Management, Marketing and PR
ISBN: 9781529789256

240 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Music Management, Marketing and PR

About this book

This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century.

Covering a range of careers, organisations, and practices, this expert introduction will help aspiring artists, managers, and executives to understand and succeed in this exciting sector.

Featuring exclusive interviews with industry experts and discussions of well-known artists, it covers key areas such as artist development, the live music sector, fan engagement, and copyright. Other topics include:

Managing contracts and assembling teams.
Using data audits of platforms to adapt campaigns.
Shaping opinions about music, musicians, events.
How the music industry can be more diverse, inclusive, and equitable for the benefit of all.
Working with venues, promoters, booking agents, and tour managers.
Branding, sponsorship, and endorsement.
Funding, crowdsourcing and royalty collection.
Ongoing digital developments such as streaming income and algorithmic recommendation.

Balancing the creative and the commercial, it is essential reading for students of music management, music business, and music promotion – and anybody looking to build their career in the music industries.

Dr Chris Anderton, Johnny Hopkins, and James Hannam all teach on the BA Music Business at the Faculty of Business, Law and Digital Technologies at Solent University, Southampton, UK.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access Music Management, Marketing and PR by Chris Anderton,James Hannam,Johnny Hopkins,Author in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Management. We have over one million books available in our catalogue for you to explore.