eBook - ePub
Strategic Management
Richard Lynch
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- 768 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Strategic Management
Richard Lynch
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About This Book
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
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