- 256 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Doing Business in China
About this book
Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.
Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:
- Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this
- New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo
- An in-depth focus on internet marketing in China
- Choosing business partners and negotiating
- Dos and don'ts.
Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Doing Business in China by Giles Chance in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover Page
- Half Title page
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword by Fang Wenjian
- Foreword by Sir Sherard Cowper-Coles
- Abbreviations
- Introduction
- 1 Business in China If, when, how, where?
- 2 “Through a glass darkly” China from a Western perspective
- 3 The furniture of the mind
- 4 Relationships and regulations
- 5 Business and the law
- 6 Creating harmony Establishing businesses in China
- 7 Reaching the Chinese consumer
- 8 The marketing process
- 9 Some key management issues in China
- 10 Adding it all up
- Afterword
- Index