eBook - ePub

A Fashion Retailer’s Guide to Thriving in Turbulent Times

Name: A Fashion Retailer’s Guide to Thriving in Turbulent Times
ISBN: 9781000789409

Ghalia Boustani,

Daniela Leonini,

94 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

A Fashion Retailer’s Guide to Thriving in Turbulent Times

Ghalia Boustani,

Daniela Leonini,

About this book

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand's success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today's turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today's retail market and facing today's customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.

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Yes, you can access A Fashion Retailer’s Guide to Thriving in Turbulent Times by Ghalia Boustani,Daniela Leonini in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.