eBook - ePub

Conversion Marketing

Name: Conversion Marketing
ISBN: 9798212326179

Digital Marketing Techniques to Convert Leads Into Customers

Bryan Heathman,

154 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Conversion Marketing

Digital Marketing Techniques to Convert Leads Into Customers

Bryan Heathman,

About this book

"One of the most significant marketing books I've ever read."Scott Hogle, President, iHeart Media and author of the bestseller Persuade

Increasing conversion rates for digital marketing campaigns is an increasingly complex task. Conversion Marketing is written to help cut through the complexity of your marketing stack and provide clear answers to what type of campaigns to run for your business.

Whether you are planning B2B campaigns, B2C, mobile app engagement, or social media strategy, Conversion Marketing clearly lays out the top twenty-four promotional tools that convert audiences into paying customers. Author Bryan Heathman brings experience from running thousands of marketing campaigns over a career spanning three Fortune 10 companies and multiple start-ups.

This book was written to take the guesswork out of planning your digital marketing strategy.

In this book, you will discover:

Twenty-four promotional tools to convert visitors into buyers

The six questions to NEVER ask in a marketing campaign

Nine steps to turn your email newsletters into a cash machine

Sixteen practical tips to optimize for maximum conversion

This book explores the psychological triggers that will increase conversion rates by diving into human behavior related to various promotional tools at your disposal. Complete with stories and case studies, you will become a master of persuasion after reading this book.

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Yes, you can access Conversion Marketing by Bryan Heathman in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.