eBook - PDF

Sponsorship Culture in the German University Popular Music Festival Market

Name: Sponsorship Culture in the German University Popular Music Festival Market
ISBN: 9783839465783

Dominik Nösner,

240 pages
English
PDF
Available on iOS & Android

eBook - PDF

Sponsorship Culture in the German University Popular Music Festival Market

Dominik Nösner,

About this book

Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

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Yes, you can access Sponsorship Culture in the German University Popular Music Festival Market by Dominik Nösner in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Business General. We have over one million books available in our catalogue for you to explore.