Content Marketing Strategies That Work Book Three
eBook - ePub

Content Marketing Strategies That Work Book Three

Rae A. Stonehouse

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Content Marketing Strategies That Work Book Three

Rae A. Stonehouse

Book details
Table of contents
Citations

About This Book

It can be said that writing your book can take 30% of your time and marketing it 130%.

Many self-published authors shy away from marketing their content. It is a lot of work; the learning curve is steep, and it can take them out of their comfort zone. Way out!

Self-marketing your content is well within your reach as an author when you know the basics and advanced strategies.

Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros.

Book Three Content Marketing Strategies That Work in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself provides strategies for promoting your content for free and with paid advertising and explores the following topics essential to marketing your content:

- Advertising vs Public Relations

- Creating your Author's Platform

- How to Write Good Promotional Copy

- Linkedin Strategies

- Author Websites

- Leveraging your Network

- Leveraging social media (what works… what doesn't)

- Amazon and Facebook Advertising

And much more…

Other books in the series…

Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself, addresses writing books and self-publishing based on business best-practices.

Book Two Self-Publishing for Fun and Profit in the series focuses on how to publish your content, yourself.

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Information

Publisher
Live For Excellence Productions (LFEP)
Year
2022
ISBN
9781778237263
Topic
Filología
Subtopic
Publicación

Table of contents

  1. Cover
  2. Title Page
  3. Contents
  4. Copyright/Disclaimer:
  5. Introduction to the Successful Self-Publisher Series
  6. Introduction to Book Three
  7. Section One: Marketing Introduced
  8. Chapter One: Book Marketing Strategies
  9. Chapter Two: Marketing Overview: Advertising vs Public Relations
  10. Chapter Three: Creating your Author’s Platform
  11. Chapter Four: Creating an Author Bio
  12. Chapter Five: Your Amazon Author Page
  13. Chapter Six: Identify Your Reader Audience
  14. Chapter Seven: How to Write Effective Promotional Copy
  15. Chapter Eight: Introduction to Copywriting
  16. Chapter Nine: Use Your E-mail Signature as a Marketing Tool
  17. Chapter Ten: Market Your Books Within Your Book
  18. Chapter Eleven: Linkedin Overview
  19. Chapter Twelve: Linkedin Strategies for Authors
  20. Chapter Thirteen: Linkedin SlideShare
  21. Section Two: Websites
  22. Chapter Fourteen: Author Websites
  23. Chapter Fifteen: Book Marketing Landing Pages
  24. Chapter Sixteen: Create and Purchase a Domain Name for Each or Your Books
  25. Chapter Seventeen: Create a Mailing List and Newsletter
  26. Chapter Eighteen: Create an Author’s Blog
  27. Chapter Nineteen: Social Media and Your Website
  28. Chapter Twenty: Mobile-Friendly Websites
  29. Chapter Twenty-One: Install Google Analytics to Your Author Website and Landing Pages
  30. Chapter Twenty-Two: Website Security
  31. Section Three: Online Resources for Self-Promotion
  32. Chapter Twenty-Three: Media/Press Rooms
  33. Chapter Twenty-Four: How to Create an Amazon Central Account
  34. Chapter Twenty-Five: Amazon Editorial Reviews
  35. Chapter Twenty-Six: Introducing Amazon Advertising Campaigns
  36. Chapter Twenty-Seven: Quora: How to Leverage for Book Marketing
  37. Chapter Twenty-Eight: Goodreads
  38. Chapter Twenty-Nine: Google Alerts
  39. Chapter Thirty: Leverage Your Contacts
  40. Section Four: Social Media for Authors
  41. Chapter Thirty-One: Utilizing Social Media for Book Marketing
  42. Chapter Thirty-Two: Facebook (for Business)
  43. Chapter Thirty-Three: Twitter
  44. Chapter Thirty-Four: Pinterest
  45. Chapter Thirty-Five: Instagram
  46. Chapter Thirty-Six: TikTok
  47. Section Five: Self-Promotion & Personal Branding
  48. Chapter Thirty-Seven: Self-Promotion
  49. Chapter Thirty-Eight: Personal Branding Overview
  50. Chapter Thirty-Nine: Using Business Cards
  51. Chapter Forty: Blow Your Own Horn
  52. Chapter Forty-One: Podcasting for Authors
  53. Section Six: Business Networking
  54. Chapter Forty-Two: Online Reputation Management
  55. Chapter Forty-Three: Business Networking Overview
  56. Chapter Forty-Four: Networking Is…
  57. Chapter Forty-Five: Networking Isn’t…
  58. Chapter Forty-Six: Power Networking
  59. Chapter Forty-Seven: Your Elevator Pitch
  60. Chapter Forty-Eight: How High Does Your Elevator Go?
  61. Chapter Forty-Nine: Developing Your USP
  62. Chapter Fifty: Ask For Testimonials
  63. Chapter Fifty-One: Creating Your Network Web
  64. Section Seven: Paid Advertising
  65. Chapter Fifty-Two: Facebook Ads Marketing
  66. Chapter Fifty-Three: Amazon Advertising Campaigns
  67. Chapter Fifty-Four: Linkedin Advertising
  68. Chapter Fifty-Five: Bookbub
  69. Chapter Fifty-Six: Awesome Gang
  70. Chapter Fifty-Seven: Robin Reads
  71. Chapter Fifty-Eight: Places To Submit Your Book for Free Promotion
  72. Conclusion
  73. About the Author
  74. Also by Rae A. Stonehouse
  75. 1. Appendix One:
  76. 2. Appendix Two:
  77. 3. Appendix Three: Author/Speaker Web Design New Website Package
  78. 4. Appendix Four: Author/Speaker Existing Website Design Packages
  79. 5. Appendix Five: Additional Book Publishing Services Offered