Internet and mobile technologies are drivers for innovation and growth. Entrepreneurs all over the world are using these technologies to develop new user-centered products and launch new business models. In this context, the International Workshop on Entrepreneurship, Electronic and Mobile Business (IWEMB) is a joint initiative of the Center of Advanced E-Business Studies (CAEBUS) at the RheinMain University of Applied Sciences in Wiesbaden, Germany, and the International College of the National Institute of Development and Administration (ICO NIDA) in Bangkok, Thailand. Relevant topics of the IWEMB workshop within the electronic and mobile business are studies on business model innovations, customer and user behavior, new concepts for entrepreneurship and leadership, user-centered design and lean startup methods, as well as the impact on existing market structures. Within this scope, the aim of IWEMB is to offer a platform for researchers in this emerging research field in order to generate relevant new insights and international exchange of ideas. Due to the COVID-19 pandemic the fourth workshop was held as an one-day online workshop in September 2020. The proceedings of this workshop cover a wide range of innovative scientific work in the fields of electronic and mobile business from young and experienced researchers from all over the world.

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Yes, you can access Proceedings of the IWEMB 2020 by Stephan Böhm, Sid Suntrayuth, Stephan Böhm,Sid Suntrayuth in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

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1. Analysis of Travel Blogs by Means of Bayesian Statistics: First Insights for Destinations in Australia and New Zealand
2. Experience-Oriented Marketing Innovations via Digital Technologies
3. Content Creation for Voice Assistants and Smart Speakers: A Challenge for Non-English Language Media
4. Generation Z in Thailand: Cross-Cultural Implications of Mobile Payment Technology Acceptance
5. Mobile Augmented Reality for Product Presentation: A Pre-Study on the Impact on Mental Imagery and Acceptance Drivers
6. An Investigation of Individual’s Cultural Value on Mobile Banking Services Adoption in Thailand
7. Impact of Perceived Data Security and Perceived Confidence on Mobile Internet Services Usage
8. A Multidimensional Analysis for Chatbot User Stories Evaluation: An Expert-Based Study on Recruiting Chatbots
9. The Challenges of Podcasting Platformization: Exploratory Analysis on Podcast Audiences and the Transition to New Competitive Structures
10. User Acceptance and Requirements on Registration Processes Focusing Car-Sharing Services
11. Digital Mindset and Digital Transformation: The Psychological Success of Business Sustainability

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