eBook - ePub

Consuming Crisis

Name: Consuming Crisis
ISBN: 9781529794502

Commodifying Care and COVID-19

Francesca Sobande,

Author,

160 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Consuming Crisis

Commodifying Care and COVID-19

Francesca Sobande,

Author,

About this book

Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to 'keep calm and consume'. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread's pandemic 'moment', university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called 'normal' life during times of crisis.

Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University

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Yes, you can access Consuming Crisis by Francesca Sobande,Author in PDF and/or ePUB format, as well as other popular books in Social Sciences & Discrimination & Race Relations. We have over one million books available in our catalogue for you to explore.