Social Selling
eBook - ePub

Social Selling

Techniques to Influence Buyers and Changemakers

  1. 328 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Social Selling

Techniques to Influence Buyers and Changemakers

About this book

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a practical, step-by-step blueprint on how to create digital communities and build and turn relationships into sales online. Featuring checklists, tips and examples providing practical guidance, it covers important subjects such as how to network purposely and build social media trust in a mistrustful time and how to develop real influence and authority in your subject area.Now newly revised, the second edition of Social Selling captures the latest changes and developments in the industry. It will be accompanied by a new introductory chapter, two new chapters on defining digital businesses and the future of sales and marketing, alongside new case studies by leading industry experts. Written by a thought-leader and renowned practitioner in social selling, Timothy Hughes, this book is essential reading for sales professionals, digital sales directors and social media executives who want to embrace the power of social selling in their organization.

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Yes, you can access Social Selling by Timothy Hughes in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Kogan Page
Year
2022
Print ISBN
9781398607323
eBook ISBN
9781398607378
Edition
2

Table of contents

  1. PRAISE FOR SOCIAL SELLING
  2. Social Selling
  3. Contents
  4. List of figures
  5. Foreword
  6. Preface
  7. Acknowledgements
  8. Introduction
  9. 01 Community and tribalism
  10. 02 Your identity within social networks
  11. 03 Talking to strangers
  12. 04 Controlling influence
  13. 05 The mechanics of traditional sales
  14. 06 Moving from an analogue to a social mindset
  15. 07 Selling the idea of social selling and measuring success
  16. 08 How to use technology to your advantage
  17. 09 Digital maturity
  18. 10 The digital organization practitioner
  19. 11 Five steps to getting started
  20. Conclusion
  21. Epilogue
  22. Index
  23. Copyright Page