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Planeación financiera y gestión del valor
Jairo Gutierréz Carmona
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- 348 pages
- Spanish
- PDF
- Available on iOS & Android
eBook - PDF
Planeación financiera y gestión del valor
Jairo Gutierréz Carmona
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About This Book
Este libro busca introducir al lector en el uso de las herramientas metodológicas basadas en los programas MACTOR y SMIC dentro del planeamiento estratégico prospectivo. El método MACTOR busca valorar las relaciones entre los actores de una industria y estudiar sus convergencias y divergencias con respecto a un cierto número de objetivos asociados, de cualquier organización. Por su parte, el método SMIC (Sistema de Matrices de Impactos Cruzados) afina los cálculos de los escenarios futuros resultantes, de acuerdo con la visión de la empresa.
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