Time's Up!

The Subscription Business Model for Professional Firms

Paul Dunn, Ronald J. Baker

• Publisher: Wiley
• Year: 2022
• ISBN:
  9781119893547
• Edition: 1
• Topic: Business
• Subtopic: Marketing
• Index: Business

Put values—and value—over volume with a professional services subscription model

Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model — a model centered on selling transactions and inputs, not outcomes that deepen and strengthen relationships.

Time's Up! offers you a guide to building a more valuable firm, one where relationships and lifetime customer value are at the center of how you create and capture value. You'll learn how to:

• Create customer lifetime values that far exceed acquisition and retention costs
• Move customer relationships to the center of your firm
• Leverage the collective knowledge of your customers
• Elevate customers from where they are to their desired future by providing transformations, where the customer is the product.

Only uncommon offerings command uncommon prices. Time's Up! introduces you to a revolutionary new business model that transforms your firm, your teams and your results with the customer right at the center of the process.