Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy.
In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.
eBook - PDF
Male Idols and Branding in Chinese Luxury
Fashion, Cosmetics, and Popular Culture
- 265 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Male Idols and Branding in Chinese Luxury
Fashion, Cosmetics, and Popular Culture
About this book
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Table of contents
- Cover
- Halftitle page
- Title page
- Copyright page
- Contents
- Illustrations
- Contributors
- Some Notes on Pronunciation
- Acknowledgments
- Preface: “Are you that Unicorn?”
- 1 Introductions—Peacocks: Male Idols and Marketing in China
- 2 Exploring the Relationship Between Fashion Brands, Culture Idols, and Fans: The Power of Naming as Market Strategy
- 3 Idol Case Study—Wang Yibo, Aloof White Peony of Luoyang: Subverting Celebrity Styling
- 4 Capitalizing Yaoi/Danmei Fans: Fashion Brands and Male Popular Culture Idols as Brand Ambassadors in the Chinese Fashion Market
- 5 A Comparative Perspective: The Culture of Korean K-Pop Idols as Brand Ambassadors
- Epilogue: Xinjiang Cotton
- Postscript: China Bans Xiao Xian Rou
- Glossary
- Join the conversation on Twitter and Instagram using the hashtag #idolsbook
- Notes
- Bibliography
- Index
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Yes, you can access Male Idols and Branding in Chinese Luxury by Amanda Sikarskie,Lan Lan,Peng Liu in PDF and/or ePUB format, as well as other popular books in Art & Asian Art. We have over 1.5 million books available in our catalogue for you to explore.