eBook - ePub
Communications Guide for Startups
How to Win Customers, Investors, and new Talent through Inspiring Messaging
- 354 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Communications Guide for Startups
How to Win Customers, Investors, and new Talent through Inspiring Messaging
About this book
Turning communication into your start-up's biggest assetNine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
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Yes, you can access Communications Guide for Startups by Lydia Prexl in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Titel
- Impressum
- Inhaltsverzeichnis
- List of Abbreviations
- The Experts at a Glance
- 1 On the Why and How of Startup Communication
- 2 Is that still PR? Related Disciplines of Corporate Communication
- 3 Organisational Challenges for Communication Teams in Startups
- 4 PR, Yes, But How? From Strategy, Tactics, and Monitoring
- 5 The Peculiarities and Intricacies of Startup Communication
- 6 How Do I Get in the Paper? The Art of Media Relations
- 7 From TikTok to Twitter: Social Media Communication
- 8 The Pitfalls and Triumphs of Events
- 9 Public Affairs & Crisis Communication
- 10 From the Inside Out – Why Good Corporate Communication Starts with the Employees
- Keywords, Names, Companies