Tourism Marketing in East and Southeast Asia
eBook - ePub

Tourism Marketing in East and Southeast Asia

  1. 208 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Tourism Marketing in East and Southeast Asia

About this book

Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam.It offers a contemporary and insightful look at the various case studies in East and Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools. The book: Ā· Provides case studies developed by tourism researchers who are experts in their researched context countries;Ā· Focuses on several countries at different stage of development;Ā· Explores specific marketing strategies in East and Southeast Asian destinations, considering global trends and forces to fully understand the marketing environment.The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.

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Yes, you can access Tourism Marketing in East and Southeast Asia by Dimitrios Stylidis, Seongseop (Sam) Kim, Jungkeun Kim, Dimitrios Stylidis,Seongseop (Sam) Kim,Jungkeun Kim in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Halftitle
  3. Title
  4. Copyright
  5. Cabi Regional Tourism Series
  6. Contents
  7. Contributors
  8. Contributorsā€™ Biographies
  9. Introduction
  10. 1 Implications of Culture for Tourism and Hospitality Marketing Mix in East and Southeast Asia
  11. 2 Factors Influencing Decision Making of Millennial Travellers Participating in Community-Based Rural Tourism Experiences in Southeast Asia
  12. 3 Visual Destination Images: The Case of the ASEAN Tourism Organization Official Instagram Account
  13. 4 Effectiveness of Advertisement Endorsement and Framing to Promote Korea as a Medical Tourism Destination: Cross-Cultural Approach
  14. 5 The Interaction Between Destination Image, Risk Perceptions and Travel Intention: The Case of Myanmar
  15. 6 Exploring the Destination Image of Mongolia: A Content Analysis
  16. 7 Young Indonesian Travellersā€™ Information Search Behaviour
  17. 8 The Perceived and Projected Image of Hiroshima: A Case Study of the Dutch Market
  18. 9 Destination Marketing Using Festivals in Macau: Relationships Between Festival Performance Quality, Experiential Quality, Visitor Satisfaction, Corporate Image and Behavioural Intention
  19. 10 New Cyber Laws: A Plausible Discussion Regarding the Potential Implications for International Tourists in the Socialist Republic of Vietnam
  20. 11 Growth of the Senior Tourism Market and Its Implications for Destination Marketers: Understanding Tourism Motivation and Preferences Through Comparison of Seniors in Korea, Mainland China and the USA
  21. Conclusion
  22. Index
  23. Backcover