Reinventing Virtual Events
eBook - ePub

Reinventing Virtual Events

How To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Reinventing Virtual Events

How To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance

About this book

Make your next webinar something to write home about

In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you'll learn a novel way to produce online experiences the authors call "Customer-Centric Events, " hybrid, go-to-market simulations that generate high levels of attendance and participation.

The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You'll discover how to:

  • Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience
  • Use the authors' signature G.A.M.E.S. framework to drive high-quality leads
  • Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry

A can't-miss playbook that turns everything you know about virtual events on its headā€”and shakes it up for good measureā€” Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.

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Yes, you can access Reinventing Virtual Events by Justin Michael,Julia Nimchinski in PDF and/or ePUB format, as well as other popular books in Business & Business Development. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2022
Print ISBN
9781394159253
eBook ISBN
9781394159260
Edition
1
Topic
Business
Subtopic
Business Development
Index
Business

Table of contents

  1. Cover
  2. Table of Contents
  3. Praise for Reinventing Virtual Events
  4. Title Page
  5. Copyright
  6. Foreword
  7. Foreword
  8. Foreword
  9. Introduction: It's Time to Reinvent Virtual Events by Making Them Customerā€Centric
  10. SECTION 1: Inception: Design, Build, and Execute
  11. SECTION 2: Promotion, Amplification, and Monetization
  12. SECTION 3: Customerā€Led Everything
  13. SECTION 4: Lessons from 100 GTM Events Ɨ 100 GTM Leaders
  14. SECTION 5: Recession-Proofing Your Event Vision
  15. Appendix I: WRKSHPā„¢ Examples
  16. Appendix II: Goā€toā€Market (GTM) Templates
  17. Acknowledgments
  18. Index
  19. End User License Agreement