St. Petersburg was the first American city to hire a public relations director and the first to initiate a successful advertising program. More than almost any other Florida city, St. Petersburg relied on a constant message in postcards, newspaper editorials, print ads and broadcast commercials to market itself as the nation's playground. By the early 1900s, this sleepy fishing village had become the tourist destination of choice for thousands of winter-weary northerners. Early enthusiasts claimed the sun-filled peninsula was "the southern garden of perpetual well-being." Their methods ranged from serious academic papers to outrageous bathing suit inspections and "world record" schemes. Join" "historian Nevin D. Sitler as he presents an entertaining look at the men who crafted the promotion of paradise..
eBook - ePub
Warm Wishes from Sunny St. Pete
The Success Story of Promoting the Sunshine City
- 144 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Table of contents
- Front Cover
- Half Title
- Title Page
- Copyright
- Dedication
- Contents
- Preface
- Introduction
- One: Bridging the Gaps
- Two: The City That Advertising Built
- Three: War and Beyond
- Epilogue
- Selected Bibliography
- About the Author
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Yes, you can access Warm Wishes from Sunny St. Pete by Nevin Sitler in PDF and/or ePUB format, as well as other popular books in History & Hospitality, Travel & Tourism Industry. We have over 1.5 million books available in our catalogue for you to explore.