Managing Public Relations
eBook - ePub

Managing Public Relations

Business Principles and Tools for Strategic Communication, 2e

  1. 320 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Managing Public Relations

Business Principles and Tools for Strategic Communication, 2e

About this book

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book's unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

  • Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
  • Expanded content on strategic planning, budgeting, and financial statements
  • Detailed commentary on topics relevant to the modern workplace, including remote management
  • Consideration of diversity, inclusion, equity, and access within PR
  • Additional content on the use of analytics and measuring return on investment (ROI)
  • Updated online material, including an Instructor's Manual that incorporates problem-based questions, example assignments, and activities

A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

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Yes, you can access Managing Public Relations by Peter M. Smudde in PDF and/or ePUB format, as well as other popular books in Commerce & Commerce Général. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
Print ISBN
9781032076805
eBook ISBN
9781000832495
Edition
2
Topic
Commerce
Subtopic
Commerce Général

Table of contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. Biographies for Authors of Chapters’ “Executive Viewpoints”
  7. Introduction
  8. Chapter 1 Leadership and Management in Public Relations: Two Sides of the Same Coin
  9. Chapter 2 Team Management
  10. Chapter 3 Professionalism, Ethics, and Law: The Good Person Representing an Organization Well
  11. Chapter 4 Distinctions between Agency and Nonagency Operations
  12. Chapter 5 Operations Tools I: Strategic Plans and Financial Matters
  13. Chapter 6 Operations Tools II: Performance Measurement, Performance Reviews, and Human Resources Management
  14. Chapter 7 Decision-Making in Tune with the Strategic Plan
  15. Chapter 8 Client-Centered Communication
  16. Chapter 9 Business-Development Principles
  17. Chapter 10 Requests for Proposals and New-Business Pitches
  18. Chapter 11 Personal Career-Planning Approaches
  19. Appendix A Template for Strategic Plans with Definitions and Examples
  20. Appendix B Scripts for Different Types of New-Business Calls
  21. Appendix C Observations about Agency and Nonagency Writing Exams
  22. Index