Fine Art Publicity
eBook - ePub

Fine Art Publicity

The Complete Guide for Galleries and Artists

  1. 192 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Fine Art Publicity

The Complete Guide for Galleries and Artists

About this book

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns.

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Yes, you can access Fine Art Publicity by Susan Abbott in PDF and/or ePUB format, as well as other popular books in Art & Art & Business. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Allworth
Year
2005
Print ISBN
9781581154016
eBook ISBN
9781581159462
Topic
Art

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. Acknowledgments
  7. Preface
  8. Introduction: Using this Book
  9. Chapter One: Why Publicity?
  10. Chapter Two: Your Marketing Plan
  11. Chapter Three: Public Relations Primer
  12. Chapter Four: Basic Publicity Tools
  13. Chapter Five: Working with Print Media
  14. Chapter Six: Working with Television and Radio
  15. Chapter Seven: Creating and Using a Web Presence for Publicity
  16. Chapter Eight: Using the World Wide Web as a Publicity Tool
  17. Chapter Nine: Preparing a Press Release
  18. Chapter Ten: Writing a Press Release
  19. Chapter Eleven: Producing a Press Release
  20. Chapter Twelve: Planning Exhibition Publicity
  21. Chapter Thirteen: The Exhibition Press Release and Announcement
  22. Chapter Fourteen: Publicity tips for Individual Artists
  23. Chapter Fifteen: Be not Overwhelmed
  24. Appendix A: Sources of Further Information
  25. Appendix B: Media Personnel
  26. About the Author
  27. Index