eBook - ePub
Creating the Perfect Design Brief
How to Manage Design for Strategic Advantage
- 240 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.
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Yes, you can access Creating the Perfect Design Brief by Peter L. Phillips in PDF and/or ePUB format, as well as other popular books in Design & Grafikdesign. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title
- Copyright
- Dedication
- Contents
- Preface
- Acknowledgements
- Introduction
- Chapter 1 What Is a Design Brief Anyway?
- Chapter 2 Who is Responsible for Developing a Design Brief?
- Chapter 3 Essential Elements of the Design Brief
- Chapter 4 Getting the Design Brief Approved
- Chapter 5 Using the Design Brief
- Chapter 6 Competitive Analysis
- Chapter 7 Establishing Credibility and Trust for Design
- Chapter 8 Using the Design Brief in the Approval Process
- Chapter 9 What Is a Design Manager?
- Chapter 10 Measuring Design Results
- Chapter 11 by Joshua L. Cohen Strategies for Creating a Strong Intellectual Property Position
- Chapter 12 An Example of a Design Brief
- Chapter 13 Anticipating and Overcoming Obstacles
- Chapter 14 Creating a Plan for Moving Ahead
- Chapter 15 Lessons from the Trenches
- About the Author
- Selected Bibliography
- Index
- Books from Allworth Press