eBook - ePub

Website Branding for Small Businesses

Name: Website Branding for Small Businesses
ISBN: 9781621534082

Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

Nathalie Nahai,

288 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Website Branding for Small Businesses

Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

Nathalie Nahai,

About this book

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won't suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.
Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: • Targeting the emotional versus the rational brain
• The psychology of decision-making
• How to pinpoint your target market
• Communicate persuasively
• Utilizing images, video, and colors to grab attention
• Making a website easy to use
• Using social media to connect
• Increase sales through e-commerceWhat makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Yes, you can access Website Branding for Small Businesses by Nathalie Nahai in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.